How is meeting ROI calculated?

Meeting ROI is calculated using the formula: ((Total Value Generated - Meeting Cost) / Meeting Cost) × 100. Total value is determined by multiplying the number of decisions made by the estimated value per decision, plus any additional value from deals closed or problems solved.

What's a good meeting ROI?

A good meeting ROI depends on the meeting type. Sales calls typically generate 5-15x ROI, strategy sessions 3-8x, planning meetings 2-5x, brainstorms 1-3x, and team standups 1-2x. Any meeting that generates more value than it costs has a positive ROI.

How do I measure the value of a meeting?

Measure meeting value by tracking: 1) Decisions made and their estimated business impact, 2) Deals closed or advanced, 3) Problems solved that would have cost more if unresolved, 4) Action items generated that drive revenue or reduce costs. Not all value is immediate — some meetings create long-term strategic value.

Which meeting types have the highest ROI?

Sales calls and client meetings typically have the highest ROI (5-15x) because they directly generate revenue. Strategy sessions (3-8x) and planning meetings (2-5x) create value through better decision-making. Brainstorms (1-3x) and standups (1-2x) have lower but still positive ROI when run effectively.

How can I improve my meeting ROI?

Improve meeting ROI by: 1) Starting every meeting with a clear decision to make, 2) Tracking outcomes and decisions, 3) Reducing meeting cost by shortening duration and limiting attendees, 4) Using AI meeting assistants to capture action items automatically, 5) Canceling meetings that consistently show negative ROI.

How do I know if a meeting is even necessary?

Before scheduling, ask: Does this require real-time discussion? Is a group decision needed? Could this be an email or Slack message instead? If the answer is no to the first two questions, the meeting likely isn't necessary.

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Type of meeting

Number of decisions made

Estimated value per decision

Additional value generated (optional)

Industry avg ROI: Sales Call 5-15x · Strategy 3-8x · Standup 1-2x

Why meeting ROI matters

Not all meetings are a waste. The best teams measure meeting value to double down on what works and eliminate what doesn't.

2.5x

More productive when meetings end with clear decisions (Bain & Company)

30%

Reduction in unnecessary meetings when teams track meeting outcomes (Harvard Business Review)

$25K

Average pipeline value generated per sales meeting (Gartner)

Five ways to maximize meeting ROI

Start every meeting with a clear decision to make

Define the outcome you need before the meeting starts. Meetings without a clear purpose rarely generate value.

Track outcomes, not just attendance

After each meeting, document what was decided and the estimated value of those decisions.

Know your meeting cost first

You can't measure ROI without knowing the cost. Calculate your meeting cost here.

Match the meeting type to the goal

Use quick standups for alignment, structured sessions for decisions, and brainstorms for creative exploration.

Use AI to capture decisions and action items

Tools like Convo automatically capture every decision and action item, ensuring no value is lost after the meeting ends.

Frequently asked questions

Make every meeting worth it

Convo's AI meeting assistant captures every decision and action item automatically — so your meetings always generate value.

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