--- title: "AI Guided Selling for Live Sales Calls | Convo" description: "AI guided selling for live sales calls. Convo fills in your BANT, SPICED or MEDDPICC playbook as the buyer talks and suggests the next move." canonical: https://www.itsconvo.com/ai-guided-selling markdown: https://www.itsconvo.com/ai-guided-selling.md last-updated: 2026-10-29T22:38:54.000Z --- # AI guided selling > AI guided selling for live sales calls. Convo fills in your BANT, SPICED or MEDDPICC playbook as the buyer talks and suggests the next move. Source: https://www.itsconvo.com/ai-guided-selling Convo is AI guided selling for live sales calls. It fills in your BANT, SPICED, MEDDPICC or custom playbook while the buyer talks, and its Live Assistant suggests the next move: a follow-up when a buying signal lands, the real concern behind a question, a reminder of must-ask questions before the call ends, and a nudge to listen. Most guided selling tools work from CRM data between calls; Convo helps during the conversation. On Enterprise, admins can see each rep's playbook coverage. ## Qualify every deal before the call ends. Convo fills in your sales playbook as the buyer talks and shows each rep the next move. [Book a team demo](https://www.itsconvo.com/book-a-demo) [Download for Mac](https://www.itsconvo.com/convo-setup.dmg) Live playbook · Next-move suggestions · No bot on the call Insights Ask Done How can I answer? Follow-up question Ask AI How can I answer? Offer a pilot with one team alongside the tool they use today, then share the rollout plan. Asking across 2 meetings with Dana Ask Convo ⌘↵ 10% higher win rates when pricing is discussed on the first call. Live Assistant ## Know the next move. Convo watches the call and steps in when a moment matters. Switch each skill on or off. [How live suggestions work](https://www.itsconvo.com/help-center/real-time-suggestions) Buying signals “Budget is approved.” → Ask who signs off. Hidden intent “Why is it so expensive?” → Ask what they are comparing it with. Must-ask reminder 5 min left · timeline open → Ask when they need it live. Talk balance You had most of the last 2 min → Pause and let them talk. Your playbook The questions your team must cover. Built-in templates BANT, SPICED and MEDDPICC. Fills in by itself Unclear answers stay open. [How playbooks work](https://www.itsconvo.com/help-center/sales-playbooks) Your own rules Your best line, ready when the moment comes. Instant Cues When this comes up, say this. From your calls Save feedback as a cue. [Prepare a cue](https://www.itsconvo.com/help-center/ai-meeting-cues) When you want to ask Help on demand, without leaving the call. Ask AI “How can I answer?” in one tap. Your material Answers from your documents. [See answers on a live call](https://www.itsconvo.com/live-objection-handling) What this means for the team ## A pipeline you can trust, from every rep. Qualification should not depend on memory. 01 Forecast ### Deals are qualified on the call, not from memory. You know what is real before a deal reaches the forecast. 45% of sales leaders and sellers have high confidence in their forecast accuracy. Source: [Gartner, 2020](https://www.gartner.com/en/newsroom/press-releases/2020-02-12-gartner-says-less-than-50--of-sales-leaders-and-selle) 02 Ramp time ### New reps run the same discovery as your best reps. The open questions are on screen, so they can listen to the buyer. 46% of Gen Z reps rarely receive feedback on their sales conversations. Source: [Salesforce, State of Sales 2026](https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/) 03 For managers ### See which questions get skipped. On Enterprise, admins see each rep’s playbook coverage over 30 days. Private calls are left out. 95% call review coverage with AI, compared with 3% when reviewed manually. Source: McKinsey, 2025 Where Convo fits ## Your CRM picks the deal. Convo helps you qualify it. Guided selling software in your CRM ### Which deal, which task. HubSpot, Salesforce and others suggest the next step from CRM data. Convo, on the call ### What to ask now. From the conversation, your playbook and your documents. [See the AI sales coach](https://www.itsconvo.com/ai-sales-coach) Questions buyers ask ## Before you roll it out to the team. How the playbook works on a live call. **What is AI guided selling?** AI guided selling suggests a seller's next step. Most guided selling platforms do it from CRM data between calls. Convo does it during the call, from the conversation and your qualification playbook. **Will this distract my reps during the call?** No. The playbook fills in by itself in a small private window, so reps only glance at what is still open. **We already track MEDDPICC in our CRM. Why add this?** Your CRM holds what reps type in after the call. Convo captures the answers while the buyer is talking and shows the gaps before the call ends. **Can I turn off suggestions I do not need?** Yes. Each Live Assistant skill has its own switch in Settings, so you keep only the help you want. **Is this the guided selling online shops use?** No. In ecommerce, guided selling means product finders and quoting tools. Convo is for sales conversations. **Which plan do I need?** Ask AI is in all paid plans. The Live Assistant and Instant Cues are in Professional and Enterprise, and the team view of playbook coverage is for Enterprise admins. **Does a bot join the call?** No. Convo runs on your computer and works with Zoom, Google Meet, Microsoft Teams and Webex. No bot joins the meeting. Bring your own playbook ## Leave every call knowing whether the deal is real. Bring a deal you are unsure about. We'll show you what your reps would see, and when. [Book a team demo](https://www.itsconvo.com/book-a-demo) [Download for Mac](https://www.itsconvo.com/convo-setup.dmg)